Saudi Label Ashi Reveals New Cabin Crew Couture Collaboration

In sartorial and aviation-related news, Riyadh Air, the new Saudi Arabian airline set to launch in 2025, has announced a collaboration with renowned Saudi designer Ashi for its cabin crew uniforms.

Ashi, the first Saudi designer to present at Haute Couture Week in Paris, has unveiled the exclusive uniform collection at the prestigious event on June 27th. The uniform design aims to embody Riyadh Air’s distinctive approach and dedication to excellence in the aviation industry.

“It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line,” Tony Douglas, CEO of Riyadh Air, tells SceneStyled. “Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact.

The collection unveiled by Ashi comprised of timeless outerwear, dresses and trousers made of luxury materials, custom footwear, jewellery and iconic headwear, all of which were inspired by 1950s airline fashion, but with bold, modern styling for a future-forward brand. “Fashion and aviation have seen collaborations in the past, but its pinnacle was over 50 years ago and I was keen to be inspired by that time,” Mohammed Ashi, Founder & Creative Director of Ashi Studio, tells SceneStyled.

With Ashi's couture touch, it seems as though Riyadh Air will be flying in style.