The Egyptian label, Seerah, began as a university project, but it didn’t stay theoretical for too long.
With sculpted swim sets, transformable gowns, and a new kids line, Hadia Ghaleb is expanding the HG universe.
Dana El Masri challenges how perfume is named and understood, blending sound and culture and pushing back on “oriental”.
Jozoor introduces its first fragrance line at Mazaya with Yasmine Sabri leading the campaign.
