Nour Arida is the First Arab Woman to Book a Audemars Piguet Campaign

When Audemars Piguet picked the faces for its 150th anniversary campaign, it chose icons. Nour Arida was the only Arab woman among them.

In the world of luxury watchmaking, Arab women aren’t often on the moodboard. But this year, that changed.

For its 150th anniversary, Audemars Piguet didn’t just call in the usual faces - it summoned a lineup of global icons. Serena Williams. Winnie Harlow. Tamara Kalinic. And, for the first time ever, an Arab woman: Nour Arida.

Draped in AP’s legacy, the Lebanese model-slash-creative-slash-cultural force owned the frame.

“I always try to push boundaries,” Arida says, in what might be the understatement of the year. “It’s like being part of a real family, being part of the AP family.”