Alia Abaza’s FW Is Built on Marrakech as Material

Egyptian designer Alia Abaza’s Fall/Winter 2025 collection takes its cues from Marrakech’s architectural fabric, translating mosaic tilework into quilted leather patchwork and reworking centuries-old textile traditions as heritage embroidery on contemporary silhouettes. It’s Marrakech as a material language.

"I was deeply inspired by its architecture, fabrics, and rich cultural heritage," she says. Within the collection, the Cropped Mosaic Quilted Jacket is made from reclaimed leather patchwork; the Motif Pocket Pants detailing resembles a hand-drawn design."Designers need to have an element of artistic expression with each collection," Abaza tells SceneStyled. “Even though some pieces are not always the strongest sellers, they add depth and identity to the collection."

The collection’s attention to materiality doesn’t stop at clothing. "I approach accessories as an extension of the garments rather than separate elements, they enhance the look rather than compete with it." Both the Python Multi-stripe Tote and the Cowhide Mosaic Tote are substantial bags that achieve just that.

Abaza's operating in slow fashion territory. "Slow fashion is very much at the core of the label," she says. "We focus on thoughtful design, longevity, and craftsmanship. While sustainability is more challenging to fully implement within our current production scale, we make conscious choices wherever possible." The heavier materials and intricate detailing "demanded extensive sampling," and you can see where the time went.
"I have never been driven by trends as a designer," says Abaza. "While there is some inspiration from many areas, the trend I see in the current marketplace often causes me to move in the opposite direction.

Who's buying this? "I envision a confident, modern woman who appreciates craftsmanship, texture, and versatility," Abaza says. "Over the years my muse has evolved from someone purely fashion-conscious to someone seeking individuality and longevity in her wardrobe."