Egyptian Jewellery Designer Reham Sabri Pays Tribute to Love

“This path has taught me the importance of perseverance and the value of pursuing one's true passion.”

Tales of times past have long sparked creative spirits, and for Egyptian jewellery designer Reham Sabry, it was the epic legends of 12th century North Africa and Arabia that ignited her imagination. For Sabry, ancient Arab history served as the muse for her eponymous label’s debut collection. Particularly, Sabry found fascination in ‘Al-Sirah Al-Hilaleya’ or the Hilali epic, the Ancient saga recounting the journey of Bani Hilal bedouin tribe.

“This collection draws inspiration from the rich Arab heritage, specifically from the biography of Al Hilali, the epic of Bani Hilal, and the ethics of Abu Zaid Al Hilali, a legendary hero from the Eastern region and the Zanati Khalifa in Tunisia.” Egyptian Jewellery designer Reham Sabry shares with SceneStyled.

After completing her journalism degree and briefly working at Al-Ahram, Reham realised her true calling was in the world of design. "I had a deep desire to work with my hands and create tangible pieces of art," Sabry tells SceneStyled.

In 2015, Reham committed herself to honing her skills, enrolling in the Azza Fahmy Design Studio, and later supplementing formal training with additional courses and an invaluable apprenticeship under skilled craftsmen in Cairo. “It was an invaluable experience; I was able to witness the intricacies of the trade first hand, and I truly gained knowledge that one cannot be taught in a classroom.” Sabry notes of her time at the Azza Fahmy Design Studio.

The launch of Reham Sabry's eponymous jewellery label in September marked the culmination of a seven-year journey. In her inaugural collection, Reham Sabry artfully integrates traditional cultural symbols, including the protective Hand of Fatima warding off the evil eye. The dove, a universally recognized emblem of freedom and peace, takes centre stage in several designs. Infused with profound meanings deeply rooted in Arab culture, these symbols are integral elements of Reham Sabry's jewellery, enriching each piece with layers of history.

As Reham Sabry delved deeper into the pages of Al Hilali's biography, she uncovered the love story of Yunnis Al Hilali, a member of the Bani Hilal tribe, and Aziza bint Al Sultan. This tale became a pivotal source of inspiration for her collection, particularly influencing the creation of the Bint el Sultan earrings and necklace.

As she shares with SceneStyled, "Inspired by a love story, jewellery pieces often carry sentimental value, and this collection aims to capture the essence of Aziza bint Sultan and Younis Al-Hilali's love story." Drawing inspiration from the song "Younis" by Mohamed Monir, where the story begins with Younis giving Aziza a precious necklace, Sabry designed these two pieces infused with the spirit of the tale.

Crafted from 18k gold and sterling silver, the rose motif symbolises love and passion, serving as a timeless representation of their relationship. Adorned with turquoise and ruby stones, these pieces encapsulate the spirit and beauty of the narrative.

Beyond mere adornment, Sabry holds a belief that jewellery must be a representation of its creator’s and wearer’s values. Inspired by both Ancient tales and strong women, Sabry strives to empower women through her creations, whilst staying true to her identity and inspirations. 

Passionate about sustainability, Sabry uses eco-friendly materials and zero-waste practices, emphasising the importance of ethical responsibility in the industry, “I believe that sustainability and ethics should be a vital part of a jewellery designer's responsibility in promoting positive changes in the industry.” Sabry shares.

Since launching earlier this fall, Reham Sabry's journey has been a fulfilling blend of professional encouragement and personal joy. Balancing the roles of a jewellery designer and mother demanded careful organisation, but witnessing her dream come to life and the impact of her designs has been immensely rewarding.

“My designs are reflections of my identity, values, and life experiences.”