Egypt's Palma Opens Its First International Store in Casablanca

For many years, Egyptian brand Palma has been a fundamental ingredient in every Egyptian woman's closet (and her mum's). They're both fun - constantly coming out with more funky patterns and decorative embroidery styles that keep us hooked - and dependable. In its bio, Palma makes the claim that it is a North African woman, and now it has finally expanded its identity past the borders of Egypt, all the way to Morocco.

To celebrate the opening of their first international branch, Palma brought their Egyptian-made collections, a fun DJ set, and boxes of classic Egyptian Al-Arousa tea to a cosy store in Casablanca. Naturally, people were bewitched (probably thanks to the tea). Palma might just be on their way to conquer the world - one patterned pair of pants at a time.