Dolce&Gabbana Unveils New Boutique & Café in Diriyah

Dolce&Gabbana opens its newest brand centre at the Bujairi Terrace in Diriyah. The new space is among the largest Dolce&Gabbana boutiques worldwide at 1,500 square metres, giving it more than enough space to showcase the full spectrum of the brand’s collections, including clothing, accessories, fine jewellery, watches beauty, and home décor, along with a dedicated abaya section.

The centre also includes a dedicated beauty area, brimming with Dolce&Gabbana’s full fragrance and makeup collections. The experience is enhanced by interactive displays and a private make-up room, where personalised consultations are offered by appointment.

The boutique’s design draws inspiration from the historic context of Diriyah and Najdi architecture found in the At-Turaif district. It combines elements of Saudi tradition, such as references to desert tents, with a modern-day layout.

At the heart of this new space is DG Caffè, the first-ever café by the brand in Saudi. Boasting a curated Italian menu with flavours tailored to local taste, the café offers Italian coffee and Arabian tea, all served beneath an imposing golden mosaic ceiling.