Your Next Saudia Flight Could Come with Elie Saab Couture Pouches

For over four decades, Elie Saab has defined a distinctly elegant vision of fashion. Now, the Lebanese maison brings that sensibility to the skies in a new collaboration with Saudia Airlines.

In this partnership, First and Business Class passengers will receive custom-designed amenity kits that reflect the house’s signature craftsmanship. The collection includes structured vanity cases and travel pouches in quilted faux leather and pebble-grain finishes, with dedicated designs tailored by gender, cabin class, and route.

Each kit includes an exclusive Elie Saab skincare set featuring a face mist, hand and body lotion, and a light eau de toilette - all selected with in-flight comfort in mind. These amenities are housed in thoughtfully designed packaging, with sustainability at the forefront: toothbrushes, socks and eyemasks are made using recycled materials, and cosmetic items are wrapped in FSC-certified paper.

This collaboration follows Elie Saab’s growing presence in Saudi Arabia, including the 2023 opening of its Via Riyadh flagship and the launch of Etoile Villas at Sedra, a branded residential development that extends the house’s design ethos into lifestyle and interiors.

With this latest venture, Elie Saab and Saudia Airlines reimagine in-flight luxury, offering passengers a considered, couture-informed experience at 30,000 feet.