The Wild Hide by Mallakä Is a Declaration of Cool-Girl Intent

Mallak Jouda isn’t here to pander to the dizzying carousel of microtrends, nor is she interested in fleeting streetwear fads that seem to dissolve as quickly as they appear on social feeds. Instead, she has something more intriguing in mind: Mallakä, a brand that fuses the boldness of statement pieces with the kind of effortless elegance that doesn’t expire.

In a market saturated with disposable fashion, Mallakä feels like an act of defiance. It’s a return to a more deliberate way of dressing—one where details matter and silhouettes make statements. "I wanted to create a high-end streetwear collection that is refreshing, bold and edgy yet stands the test of time," Jouda tells SceneStyled.

At the heart of Mallakä’s ethos is an uncompromising dedication to quality and individuality. The brand’s debut collection, The Wild Hide, is not simply a showcase of cool-girl staples—it is a declaration of intent. Here, genuine leather takes center stage, interwoven with striking animal prints and rich textures that lend a tactile, visceral quality to the garments. "Art, architecture, nature and cultural elements" are the muses, and their influence manifests in pieces that balance raw, untamed energy with a honed precision.

And then, of course, there’s that jacket. The Checkmate Bliss Jacket - the highlight of the collection. It takes 120 painstaking hours to create, moving through a meticulous seven-stage process that begins with treating the leather and ends with exacting hand-stitching and multiple quality checks. That’s the thing about Mallakä—there is no rush to the finish line.

Jouda describes the process behind the collection as a "deep exploration of combining genuine leather with unique textiles." The result? Pieces that are visually arresting, deeply personal, and entirely resistant to the pull of the mass-produced. Mallakä is not interested in fitting into the zeitgeist. It’s interested in shaping it.