Your guide to being very 'demure, modest, and respectful' at the workplace…
This summer, we've seen no shortage of viral moments—from Charli XCX's ‘brat girl summer,’ which ignited a neon green fashion frenzy, to the rise of a more understated trend: the demure movement. A complete departure from the bold, party-girl energy, Now it’s all about being 'very demure', as coined by TikTok content creator Jools Lebron, who has been guiding her followers on how to navigate life with a 'very demure, very mindful' mindset, especially when it comes to navigating the workplace.
In tune with this refined Tiktok-born approach, our Scene Styled Demure Edit features a very demurely curated selection of pieces that capture the essence of Lebron’s viral movement.
Sara Elemary | ‘The Wave’ Collection
Utilising wave-smooth fabrics from silks and satins to linens and cotton blends, The Wave collection features a series of statement pieces from carefully tailored silhouettes, to more flowy and oversized garments that seem to ripple with the wind, not unlike the collection’s namesake muse. Thus, demure…
Farah Seif | The Jade Set
Reminiscent of a traditional pinstripe suit with a twist or two, Alexandria-based eponymous label Farah Seif’s Jade Set is quite the ‘demure’ go-to when it comes to bringing your own aesthetic to the workplace, whilst staying mindful of your surroundings.
Huda Beauty | Life Liner Quick 'N Easy Black Mini
If you’ve been anywhere near TikTok lately, you’d realise that black eye liner is pretty much what kicked off the demure movement. So it’s only fitting that Huda Beauty’s Life Liner would make it onto this edit.
Trabelsi | The Dorra Earring
Crafted using 100% recycled silver made in Tunisia (very mindful of the environment, mind you), the Dorra Earring is a minimal piece reminiscent of nature.
Kilian | Pearl Oud
Kilian's Pearl Oud is a symphony of oud, vanilla, and spices, creating an irresistible fragrance. This scent is alluring, making it a timeless choice for those who seek elegance in every spray. In other words, very cutesy.
Dara Hamarneh | The Baguette in Iceberg
Jordanian designer Dara Hamarneh's luxury bags are more than just fashion statements; their quality is evident in every seam and stitch. Crafted with a focus on environmental responsibility, Hamarneh embraces slow fashion and sustainability.
Asteri | 45 Degree Blush
Dedicated to sustainability, Saudi Asteri offers vegan, cruelty-free, and microplastic-free formulas. Their products are literally crafted to withstand desert conditions. In other words, very mindful.
Your Emma | The Siwa Amellal Scarf
Inspired by the mountains of Siwa, Modest Egyptian label ‘Your Emma’ is all about that artistic touch, and they never fail to deliver.
Reform Studio | The V Bag
A bag that transitions from day to night and office to party, Egyptian sustainable label Reform Studio’s V Bag should be a wardrobe staple.
Ramla | The Layain in Burgundy
Plain, simple, and comfortable, these leather shoes are handmade by Egyptian artisans.
Tara Babylon | Cotton Knit Pencil Skirt
A statement piece top to bottom, 2024 FTA finalist Tara Babylon’s Cotton Knit Pencil Skirt is just the skirt you need to - demurely - turn heads at the office.
Khol | The Upside Down Tulip Tuxedo
A staple with a twist, Khol the Brand’s Upside Down Tulip Tuxedo is perfect for those days you’re headed out on a fancy date after your 9-5.
Honayda | The ‘Icon of Peace’ Collection
A ‘celebration of female determination,’ Honayda Serafi’s Icon of Peace Collection is another classic staple with a rose gold floral twist.
Folklore the Label | The Mini Money Pouch
A minimal luxury handbag, the Mini Money Pouch in black is a very ‘cutesy’ addition to any outfit.
Late for Work | The X-Shaped Blazer
From the Moroccan label always clocking out in style, the X-Shaped blazer from Late for Work takes a classic silhouette and makes somewhat of a stylish mess out of it, and we love it.
Okhtein | The Bond Collection
A special collection holding special meaning to Okhtein’s co-founding sisters, the Bond Collection represents the “strong connections we hold dear.”
Veiled | Forest Mist Scarf
Like the ocean on a fabric canvas, Veiled’s Forest Mist Scarf is a piece that makes a - demure - statement.
Loca Beauty | Cherry on Lip Balm
Focused on quality and self-expression, Luca aims to redefine beauty standards with diverse products for all skin tones and types…very mindful.
Jude Benhalim | The Two-Toned Arroyo Necklace
A versatile piece that could be styled in more ways than one - hence the name - Egyptian jewellery label Jude Benhalim’s Arroyo necklace is one you’ll have fun with.
Andrea Wazen | The Carol Mules
Like Andrea Wazen the brand itself claims, these Carol mules are indeed effortlessly chic. And thus, very demure, and very mindful.
Valentino | Rimless Round Sunglasses
A pair of sunglasses that steal the spotlight, Valentino’s Rimless Round Sunglasses are just the pair to wear for that extra pizazz to your outfit.
Tas | The ‘Horreya’ Handbag
With Arabic calligraphy as the Dutch-Egyptian label’s hallmark, the ‘Horreya’ Handbag is one that effortlessly - and one might even say demurely - merges heritage-rich motifs with modern minimalism.
