Monday December 23rd, 2024
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Inside Princess Nourah Al Faisal's Exclusive Collection for Sotheby's

Crafted in collaboration with British luxury brand Asprey, this exclusive bag capsule collection on display at Sotheby’s pays homage to the five major regions of Saudi Arabia.

Ziyad El-Helbawy

Inside Princess Nourah Al Faisal's Exclusive Collection for Sotheby's

Honouring the five regions of Saudi Arabia, an exclusive capsule collection crafted by British luxury brand Asprey in collaboration with HRH Princess Nourah Al Faisal’s label, Nuun, is now on display at Sotheby’s in London. Each of the five bags in this collection features distinctive motifs drawing from the tribes and histories of Saudi Arabia, celebrating the heritage of each region.

Displayed as part of Sotheby’s ‘Hafla’ exhibition, held until August 30, 2024, the collection reflects the essence of Saudi Arabia's cultural identity, showcasing intricate embroidery and vibrant colors. Princess Nourah Al Faisal, who founded her first design venture, Nuun Jewels, in 2014, brings over two decades of design experience to this collaboration. In addition to her fashion work, she serves as CEO of Art of Heritage, an organization dedicated to preserving Saudi Arabia’s cultural history.

“Everything that comes out of Nuun is something I’ve poured my time and effort into,” HRH Princess Nourah Al Faisal tells SceneStyled. “I need to be connecting with people, I need to be speaking to something that has meaning to me; so whether that’s my culture, heritage, identity as a Saudi woman, all of those things. If I'm able to clearly speak to these things and I’m able to bring people together, then I'm happy.” she adds. 

The bags are available for exclusive order by Asprey during the length of the exhibition.

Western Region | Qinaa Aljahadla

The Qinaa Aljahadla pochette, designed for the Western Region of Saudi Arabia, draws inspiration from the geometric patterns found on the headdresses of the Bani Harb tribe in Hijaz. This fuschia and royal blue crocodile handbag features intricate beadwork known as Saadiyat.

Central Region | Darraha

The Darraha pochette, representing the Central Region of Saudi Arabia, is inspired by the traditional attire of the Bani Tamim from Najd. This green and fuschia crocodile handbag features geometric motifs and colorful shoulder straps that reflect the patterns of Central Saudi Arabian garments.

Eastern Region | Almesarah

The Almesarah pochette pays tribute to the Eastern Region of Saudi Arabia with its rich royal blue crocodile design, drawing from the traditional bridal costumes of the region, and showcasing golden embroidery. 

Southern Region | Qat Al-assiri​

Inspired by the mural art of Asir, the Qat Al-Assiri pochette represents the Southern Region's artistic heritage. The white crocodile handbag features geometric patterns and colourful line art reflecting the traditional Al-Qat Al-Assiri style.

Northern Region | Zaboon

The Zaboon pochette, representing the Northern Region, utilises gilded twisted thread embroidery inspired by the kilt worn in the northern part of Saudi Arabia.