Inside Princess Nourah Al Faisal's Exclusive Collection for Sotheby's

Honouring the five regions of Saudi Arabia, an exclusive capsule collection crafted by British luxury brand Asprey in collaboration with HRH Princess Nourah Al Faisal’s label, Nuun, is now on display at Sotheby’s in London. Each of the five bags in this collection features distinctive motifs drawing from the tribes and histories of Saudi Arabia, celebrating the heritage of each region.

Displayed as part of Sotheby’s ‘Hafla’ exhibition, held until August 30, 2024, the collection reflects the essence of Saudi Arabia's cultural identity, showcasing intricate embroidery and vibrant colors. Princess Nourah Al Faisal, who founded her first design venture, Nuun Jewels, in 2014, brings over two decades of design experience to this collaboration. In addition to her fashion work, she serves as CEO of Art of Heritage, an organization dedicated to preserving Saudi Arabia’s cultural history.

“Everything that comes out of Nuun is something I’ve poured my time and effort into,” HRH Princess Nourah Al Faisal tells SceneStyled. “I need to be connecting with people, I need to be speaking to something that has meaning to me; so whether that’s my culture, heritage, identity as a Saudi woman, all of those things. If I'm able to clearly speak to these things and I’m able to bring people together, then I'm happy.” she adds. 

The bags are available for exclusive order by Asprey during the length of the exhibition.