Salma Abu Deif Joins the LOEWE Family as the First MENA Ambassador

Egyptian actress and model Salma Abu Deif is named LOEWE’s first ambassador from the region. She steps into the role as LOEWE enters a new era under creative directors Jack McCollough and Lazaro Hernandez, joining a global circle that includes Taylor Russell, Tang Wei, and Jamie Dornan.

Beyond film, Abu Deif’s fashion footprint spans major beauty and couture, she has fronted magazine covers and worked on international collaborations with Maison Valentino and MAC Cosmetics, sharpening a profile that merges red-carpet poise with editorial fluency.