Monday December 23rd, 2024
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Monochrome Monday: The ‘Brat’ Green Edition

From British pop to American politics? Only brat green could do that.

Mai El Mokadem
Aug 12, 2024
Monochrome Monday: The ‘Brat’ Green Edition

Even if you’re not a fan of pop or haven’t listened to British singer Charli XCX’s latest album, you’ve at least seen or heard about ‘brat’ green.

Born from the imagination of Charli XCX, digital media artist Brent David Freaney and creative director Imogene Strauss, this noxious shade has bypassed its humble beginnings as album artwork to become the unofficial colour of summer 2024. It’s also currently trending on social media, with over 2.6 million Instagram posts and 21.7 million Tiktoks with the hashtag. 

Unlike the sunny optimism of butter yellow or the mass appeal of hot pink, it’s a jarring, unnatural hue—more akin to radioactive glow (the result after being mixed with around 500 different shades of green). From the regional designers to global brands, we’re diving deep into the world of brat green.

Alison Lou | Pill Stud in Neon Green

Well, she is ‘bumpin’ that’. This earring is tiny, yet says a lot. With a neon green enamel stone, it’s still bold enough to make a statement. 

Bottega Veneta | Wallet On Strap

We couldn’t complete this list without the infamous ‘Bottega green’. This particular shade of bright green has become strongly associated with the brand whilst under the creative direction of Daniel Lee.

Magda Butrym | Open side halter midi dress

A vibrant, feminine piece with a dramatic silhouette, this dress features a halter neckline, exposed side and midi length, crafted from a luxurious mix of silk and satin.

Ohanna | Sonata Set

This set features an ultra-short suede top with long sleeves, a classic collared neckline, intentional distressed sections for a worn-in look and low-rise pants with a cross-over cutout waistband. 

Gucci | Chaise Longue Rectangle Sunglasses

This pair pops against any outfit with a vibrant green frame and a rectangular lens shape, offering a modern look. 

Precious Trust x Pot Plant Club | Precious Plant Club Leather Belt in Green

A bold and stylish piece, this belt is a versatile piece that can play up any outfit, with its sleek and minimalist design. 

Loewe | Petal 90 Sandal

This striking sandal showcases Loewe's signature aesthetic with a modern twist, which is the playful petal motif. The focal point of the shoe, this motif adds a playful and feminine element to the overall design.

Dara Hamarneh | The Baguette in Green Calf Hair

This statement piece shimmers with subtle variations in color due to the natural hair, creating gorgeous depth. The plush texture contrasts with the bright green hue, resulting in a statement piece for any look. 

Paramidonna | Merry Pistachio

With a flattering cut, this bikini accentuates curves in all the right places, offering a pop of colour that perfectly suits summer. 

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