Italian Fashion House Etro Takes Its Style to New Heights in Dubai

Italian fashion house Etro is taking its elegant aesthetics to new places with the complete makeover of its boutique at the iconic Dubai Mall. Having first docked in Dubai back in 2009, the store has undergone a major glow up courtesy of design sorceress Claudia Campone and her studio Thirtyone Design +. 

Spanning 238 square metres, one is immediately immersed in Etro's elegant world through tactile details and abstract motifs that pay homage to the house's renowned textiles and border-rich prints. Fluid layouts and curves invite exploration of the space showcasing Women's and Men's Ready-to-Wear, as well as Accessories, Eyewear and Fragrances. Traditional materials like cherry wood and metal accents with a luxe champagne finish enhance the boutique's balance of old world craft and modern sensibilities.

Over 50 years since its establishment, the Italian powerhouse continues pushing boundaries and raising the bar for sophisticated global outposts like its stunning new Dubai boutique. With meticulous design and a focus on both fashion and culture, Etro ensures its growing Middle Eastern clientele are treated to the finest in Italian opulence and creativity.