IWC Schaffhausen Unveils New Boutique at Solitaire Mall In Riyadh

Swiss luxury watchmaker IWC Schaffhausen has opened a new boutique in Riyadh’s Solitaire, the latest addition to the city’s growing collection of high-end shopping destinations. With 160 square metres of glass displays, plush seating, and a dedicated coffee bar, the space is as much about selling a lifestyle as it is about selling watches.

The boutique showcases IWC’s signature timepieces—the Portugieser, Pilot’s Watch, Ingenieur, and Portofino collections—all meticulously presented to emphasise their engineering precision. The experience is, of course, designed to be immersive. Visitors can linger in the lounge, admire the intricate craftsmanship, and sip coffee as they contemplate a purchase—or simply the idea of timekeeping as a status symbol.