Houndstooth Fabric for Summer? UAE-Based Label ‘The Gem’ Says Yes

The Collection in Three Words

“Breathable. Colourful. Original.”

The Basics

Launched in November 2023 by UAE-based Egyptian designer Moshira Ismail, The Gem’s SS24 collection sought to introduce houndstooth fabric into the summer fashion landscape. Typically associated with formal tweed in winter, houndstooth takes on a vibrant, summery twist in Ismail’s designs. Bold colours and contemporary cuts breathe new life into this classic pattern, offering an unexpected addition to summer wardrobes.

The Muse  

“I wanted to flip the notions surrounding houndstooth, and create something playful and original.” UAE-Based designer Moshira Ismail tells SceneStyled. 

Building on the success of earlier works such as the ‘The Sunset’ and ‘The Galaxy'’' collections, which drew inspiration from nature’s hues and cosmic wonders, The Gem continues to experiment with designs that blend elegance with modern-day savoir faire. With originality as Ismail’s guiding principle, The Gem is all about digging out the sartorial diamonds in the rough.

Where to Wear It 

The flirty collection is popular among those who pre-book their Sketch (London) summer afternoon tea dates six months in advance.

"Whenever I find something that's my style, I look at it like I would look at a gem, and that's where the name 'The Gem' comes from." Ismail shares. 

The Star of the Show:

Scene Styled Picks…

This tangerine dream, baby.

The Verdict

While Houndstooth is inherently interlinked with the colder seasons, Moshira Ismail is able to effectively reinvent the print, introducing more vibrant variations fit for the summer.