Egyptian Superstar Amir Eid Stars in New YSL Campaign

Popular Egyptian band Cairokee's lead singer, Amir Eid and award-winning Egyptian actor, Amir El Masry were just revealed as the new face of French luxury label Yves Saint Laurent's MYSLF perfume.

The heartthrobs seem to be a perfect fit for the perfume, which launched in 2023 under the slogan 'celebrate your true self'. Developed by world-renowned perfumer, Christophe Raynaud, MYSLF was crafted especially with unique masculine energy - laidback, confident and unusual - in mind. The perfume's top notes, are fresh and vibrant courtesy of a sparkling bergamot, followed by a rich and intense orange blossom from the heart of Tunisia and a baseline of warm and sensual woods, including Indonesian patchouli and musky Ambrofix.

That is to say, that while the sly smirk of a classic heartbreaker is all well and good, nothing comes to close to an incredibly mysterious man meeting your gaze and offering a ghost of a smile...and that's on both, those two men and MYSLF.