Monday December 23rd, 2024
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Egyptian Brand HOYE Admits to 'Love Affair' in New V-Day Collection

Celebrating love, the ‘Love Affair’ Collection from the Egyptian brand embraces the amorous nature of Valentine’s.

Mai El Mokadem

With Valentine's Day just around the corner, and after late-night fabric hunts, Egyptian Dubai-based brand HOYE releases its ‘Love Affair’ collection.

“This collection is designed to embody the various stages and emotions experienced within a love affair, from the excitement of a first kiss to the intensified emotions of deep connection and desire,” HOYE founder, Yara Eletreby, tells SceneStyled.

The ‘Love Affair’ collection embraces the classic colour of love; red, infusing each garment with an undeniable sense of desire, just as the inspiration for the name came. Delicate bows adorning the waistline of the ‘Levelled Up’ dress add a touch of femininity and charm, while the flower appliqués in the ‘Kiss & Tell’ set - complete with detachable arm sleeves and a flower choker - evoke a sense of whimsical romance.

Each set and dress feature a subtle yet seductive slit, revealing just the right amount of skin, including the ‘Bringing the Heat’ set with a slit at the back to strut with ease. The strapless corset in this set is what you wear to ignite passion, tying at the back and leaving a window of skin.

The collection empowers wearers to indulge in the joy of dressing up, cultivating a sense of self-love and confidence that extends beyond the romantic holiday.