'Dima Maghreb' Is Zina Louhaichy’s Homage to Home Stamped on Metal

“Moroccans come out of the womb saying DIMA MAGHREB,” Zina Louhaichy tells Scenestyled. “These two words are a lifestyle and a space that Moroccans around the world hold onto for identity.”

In Louhaichy’s childhood apartment, walls have been disassembled. For DIMA MAGHREB, they become stage sets where upholstery is pinned up like a curtain, self-tape lights glow and costumes come out. And then at the center of it all, her Meema (grandmother) and aunties step into the frame, four-finger rings spelling out what every Moroccan knows by heart before they even learn how to speak. DIMA MAGHREB.

Originally imagined as a photo series, the project quickly transformed into something tactile, wearable, personal; a way for diaspora kids like Louhaichy to take home with them everywhere they go. This is a limited edition ring drop that turns a slogan into a declaration you wear on your sleeves, or fingers, stamped in metal.

For Louhaichy, the memory behind DIMA MAGHREB begins with her grandmother’s hands. “The first thing I always notice about my Meema is her vintage gold jewellery that she’s worn for decades,” she says. The rings also carry a cinematic lineage, precisely Louhaichy’s high school viewing of Spike Lee’s Do The Right Thing. Radio Raheem raising his LOVE and HATE rings to the camera. “That shot stayed with me forever because of how effortlessly it captured NYC culture. I wanted to recreate that feeling with DIMA MAGHREB.”So she did. But instead of men in Brooklyn, she placed Moroccan women at the center. Women who are often erased from both fashion and cultural storytelling. “I often see projects about my culture highlighting older men or younger generations,” she says. “But rarely the older women who shaped us. Through my work, I want to celebrate these women. The ones who raised us, stuffed us with food, taught us, and made us cry and laugh until we couldn’t anymore.”

In the visuals, her Meema and aunties take up space, they pose and perform. They wear the rings as extensions of themselves. “By creating a space for my Meema and auntie to have fun, decked out in Louhaichy’s DIMA MAGHREB four-finger rings, they get to take up space in a way they rarely do publicly.”

Founded in 2020 by New York based Moroccan Italian designer Zina Louhaichy, Louhaichy is a fashion project rooted in diaspora identity, cultural memory, and personal storytelling. The brand moves across clothing, jewellery, film, and photography, often using family and lived experience as its core references. Past collections have included reinterpretations of traditional Moroccan silhouettes such as gandouras, which Louhaichy has restyled through a contemporary, personal lens. Pieces are produced in small runs and frequently handmade by herself. Rather than positioning itself within trend cycles, Louhaichy functions as an evolving creative practice that documents what it means to live between cultures.

“Every Louhaichy shoot operates like theater.” Louhaichy tells SceneStyled. Set building, lighting rigs, wardrobe, character. “My best friend Leo Sano and I disassembled an entire chunk of my childhood apartment to pin up traditional Moroccan upholstery as the backdrop,” Louhaichy says. “We dressed my Meema and auntie in their costumes and got them ready to perform.”While the camera clicks, something else unfolds: Research, oral history, memory work. “When we shoot, I ask them questions about our past. Things I would never hear if it weren’t just us in that intimate space. In a way, each shoot becomes a form of research, a thread of memory and heritage. The Louhaichy way.”

Diaspora runs through every layer of this project. “DIMA MAGHREB is one of those sayings that instantly connects Moroccans across the diaspora,” she says. “Whether you are wearing a Moroccan jersey in your neighborhood and some uncle yells ‘DIMA MAGHREB,’ you yell it back. It is a way of stamping our pride in the world. No one can take it away from you.”

For those who grow up between languages, passports, and cultural expectations, that stamp matters. “Being between cultures is a blessing,” she says. “But it also comes with feeling lost at times. DIMA MAGHREB stamps that feeling, and this collection lets people carry that pride, memory, and identity with them.”Louhaichy’s rings reject a rigid aesthetic lane, they work with caftans, and they work with sweatpants. They slide between worlds just like the people who wear them. “As North Africans, we are often boxed into stereotypes by the West, especially when it comes to style,” Louhaichy says. “That is why I love making pieces that are transformative. With DIMA MAGHREB, we can be anything we want and dress however feels right for us.”

The emotional ambition of the project is simple and heavy at the same time. Home, made portable. “I want my rings to feel like home to the wearer,” she says. “A reminder that being Moroccan is not something anyone can take away. No matter how much you are teased for your accent or called ‘zmagria’ or ‘brrani,’ these rings are a way to reclaim pride and celebrate identity.”