Superstar Tamer Hosny Launches Streetwear Label Seven

Egyptian singer and actor Tamer Hosny has launched a new clothing brand called Seven, marking his first move into fashion. The brand takes its name from the number that, according to Hosny, kept appearing in his life until it became a personal symbol. He describes it as carrying “a lot of secrets,” something he saw as both a sign and a source of inspiration.

Seven positions itself as a streetwear label, with a range that includes men’s, women’s, kids’, and unisex collections spanning everyday staples, t-shirts, jeans, shorts, and linen shirts, alongside shoes and other basics.

The aesthetic is mostly clean and functional, built around relaxed silhouettes and wardrobe staples that can move easily between casual wear and performance-inspired looks. Early pieces show pared-back cuts, washed fabrics, and subtle graphic work.

The limited edition collection, by contrast, experiments with texture and finish. Here the fabrics and treatments carry more presence; washed-out finishes, linen blends, camouflage prints, and coordinated sets. These designs move beyond basics and lean toward statement dressing, while still holding to a relaxed, street-oriented cut.