Qatari-Egyptian Label Mioj Draws Inspiration From the Aspen Mountains

Mioj, a Qatari-Egyptian ready-to-wear and couture brand founded by Jassim Al-Naemi, blends classic elegance with modern innovation. Known for its bespoke designs and limited-edition capsule collections, Mioj expertly fuses cultural heritage with contemporary cuts and silhouettes. Each piece is meticulously handcrafted by artisans, ensuring a commitment to quality and exclusivity. The brand’s collections are defined by striking silhouettes, intricate embellishments, and luxurious fabrics, with each drop inspired by a singular theme. Previous collections have drawn inspiration from the untamed spirit of women, contemporary art, and the rejuvenation of spring.

The Muse:

“The collection draws deeply from the untouched grandeur of the Aspen Mountains,“ Jassim Al-Naemi, founder of Mioj, tells Scene Styled. “The quiet yet powerful whisper of the mountain wind; that’s exactly what we’ve captured.”

The Collection Dissected: 

This ready-to-wear collection pays tribute to Aspen's beauty. From flowing printed satins to delicate crepe georgettes, the fabrics in this collection drape gracefully,“the fluid satin fabrics echo the curves of the mountains, and the prints are our tribute to the very textures and layers of the Aspen landscape,” Jassim Al-Naemi adds. Every fold and crease is intentionally crafted to resemble leaves dancing in an alpine breeze, and every fabric movement is reminiscent of an airy, gentle rustle of foliage. The serene yet stark hues- blacks, greys and light taupe- capture the interplay of sun-dappled branches against the crispness of impending winter.

To maintain that tension of classic and sophisticated tailoring with modern, feminine touches, Jassim Al-Naemi mixes silhouette such as form-fitting dresses, detachable capes, asymmetrical details and pleated skirts.

The Collection in Three Words: 

Quiet, structured and sophisticated. 

How to Style It: 

The Brand Suggests: 

“Styling this collection is an opportunity to play with duality, channelling high fashion while making it completely personal,” AlJazi Al-Naemi explains. “Think about pushing the boundaries between strong and soft, assertive yet polished.”

The collection’s versatility also allows for a more maximalist styling approach, “if you’re going for that striking, take-no-prisoners energy, pair our satin printed cape gown with sharp, layered silver jewellery—something that catches the light like the Aspen snow,” he unveils. “Add a slicked-back hairstyle and glossy red lip to cement that fearless aura.” 

To contrast some of the looks, the founder and creative director also recommend opting for gold accents, “let your hair flow freely, and grace your eyes with a soft shimmer that compliments the beige and blue tones in the pieces.”

Scene Styled Suggests: 

Alessandra Rich | Embellished faux pearl necklace

Saint Laurent | Drop clip-on earrings with faux pearls

Brunello Cucinelli | BC Duo suede shoulder bag

Jimmy Choo | Cass 95 suede and patent leather pumps

The Collection’s Stand-Out Pieces

The Designer Picks: 

“The Rosaline Gown with Printed Satin Cape moves like poetry in motion—dynamic, yet grounded by the blue and grey hues that reflect Aspen’s striking horizons,” AlJazi Al-Naemi shares. “Pair it with a headpiece for added height and dimension, and stack a mix of bangles to seal the look.

“ Another statement piece for AlJazi Al-Naemi is the Rosaline Jumpsuit with Printed Satin Cape Sleeve. “It’s a piece that commands attention, whether you’re elevating it with oversized gold hoops for an evening out, or keeping it refined with delicate studs for a more intimate occasion.”

Scene Styled Picks:

The Crêpe Blazer with Printed Satin Panel and Side Slit Maxi Skirt Set as well as the Rosaline Gown with Printed Satin Cape. These pieces are perfect for making a statement, whether you're attending a special event or simply want to elevate your work attire or formal, smart look.

The Verdict

The collection itself stands as an example of biomimicry in fashion. Symbolic yet subtle, the pieces serve as versatile attempts to weave landscape into wearable art.