Palestinian-Chilean Singer Elyanna is the Face of H&M’s New Campaign

Palestinian-Chilean singer and songwriter Elyanna has been announced as the face of H&M’s latest campaign. The collection reimagines occasion dressing with bold silhouettes and statement accessories that reflect her distinctive sense of style.Elyanna’s selection follows her rapid rise as one of the region’s most compelling voices, blending Arabic lyrics with a contemporary pop sound that has resonated worldwide. Her collaborations and performances — from global stages to regional festivals — have cemented her role as an artist carrying regional sounds to the world stage.

The campaign coincides with the reopening of H&M’s flagship stores in Dubai Mall and Mall of the Emirates this November. The collection itself will launch on November 6th, and will be available in stores and online across the Middle East.