Monochrome Monday: The Electric Purple Edition

Electric Purple is the shade that commands attention without breaking a sweat. Vibrant, unapologetic, and sitting somewhere between deep violet and neon, it’s a colour with serious personality—and an even more serious backstory.

Purple has always been a colour of duality: royalty and rebellion, heritage and counterculture. Its ties to royalty date back to ancient times when the dye was extracted from Mediterranean mollusks, making it so rare and expensive that only kings, queens, and emperors could afford it. Over centuries, it became a symbol of wealth, power, and nobility, a legacy cemented by European monarchies in their ceremonial garb and regalia.

But purple’s story doesn’t end in palaces. Fast forward to the 20th century, and it becomes a badge of social change. The Women’s Suffrage movement adopted purple and white as their colours, a nod to justice and dignity, while the 1970s Women’s Liberation movement carried the torch. Meanwhile, the psychedelic era added a whole new dimension, transforming purple into a symbol of counterculture, creativity, and freedom.

This Monochrome Monday, we’ve rounded up the best Electric Purple pieces from regional brands to help you own the trend. Because whether it’s a power move or a playful one, purple is here to stay.