Local Fashion Brand Zee Launches Divine New Collection 777

Local shoe connoisseurs and harbingers of chunky boot-induced happiness, Zee, have just launched a new collection dedicated to spiritual awakenings. After a successful dive into the world of clothing, ‘Rooted’, and their experimentation with funkadelic workwear, the brand has taken to producing divine creations with their ‘777’ collection. Inspired by life's all-consuming nature, 777 serves to reflect on the pauses and the divinely ordained correspondences the world thrusts upon us in times of need. 

“In times of confusion and uncertainty, people need to keep their minds open and willing to receive universe-sent messages coming their way,” Noureldin Kassem, Founder and CEO of Zee, tells SceneStyled. “777 is a collection celebrating the deep connection between the soul and the spirit and encourages those looking for guidance amongst us to follow the angels trying to guide and support them.” 

The 777 collection adds a contemporary flair to comfortable and stylish outerwear. It deliberately toys with texture and form to deliver a captivating line that embodies Zee’s experimental brand philosophy whilst also pushing the label to channel more intimate motifs. Composed of slouchy hoodies and deconstructed formal shirts, 777 paves paths for a new wave of conceptual fashion designs.