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The Coolest Labels Now Live Inside the Grand Egyptian Museum
From sculptural jewellery to heritage-twisted bags, the GEM’s new fashion stores bring culture, craft, and contemporary design under one roof.
Nov 03, 2025
Alongside towering statues and ancient treasures, the Grand Egyptian Museum quietly hides another gem: some of Egypt’s most compelling fashion and accessory brands, curated like a living extension of the galleries. Between monumental halls and glass cases, contemporary designers translate motifs, materials, and silhouettes into pieces you can actually take home. Here’s where culture slips off the plinth and onto your wrist, shoulder, or finger.
Azza Fahmy
Egypt’s most iconic jewellery house, where gold and silver are etched like miniature inscriptions. These pieces sit in conversation with the artefacts nearby — poetic, symbolic, and steeped in the region’s visual language.
Okhtein
Architectural bags and sculpted hardware that might as well be modern relics. The Abdelraouf sisters blend brasswork and embroidery with the same precision seen in the museum’s metalwork displays — sharp, chiselled, instantly recognisable.
Nakhla
Nakhla channels pharaonic silhouettes into contemporary gold statement pieces, echoing the geometry and symmetry seen in ancient ornamentation. Sculptural, polished, and unapologetically regal — like something lifted from a glass case, but made for now.
Atef Wassef Silver
Three generations into the family trade, Atef Wassef leans on delicate patterning and clean forms reminiscent of archaeological silverwork. Intricate enough to hold your gaze up close, simple enough to wear every day.
Nuniz
Handcrafted bags that rework heritage into clean, structured shapes, balancing texture and subtle symbolism. They feel like modern artefacts — contemporary forms with echoes of the past.
Dima Jewellery
Artisanal fine jewellery since 2003, Dima refines clean metalwork and balanced proportions into quiet elegance. Cool, collected, and polished — pieces that would look just as at home under a spotlight as they do in daily life.
- Previous Article BTS Look at The First Lady & Daughter’s Gowns for GEM Opening
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Oct 11, 2025
