Kim Kardashian’s Skims Is Opening Its First Store in Dubai

First it was the Fendi collab. Then it was Neymar Jr. in boxer briefs. Now, it’s SKIMS at Mall of the Emirates. Kim Kardashian’s billion-dollar shapewear label is making its brick-and-mortar Middle East debut, and the location says everything: foot traffic, luxury appetite, air-conditioned Instagram backdrops—Dubai understood the assignment.

There’s no formal announcement yet from the reality star (Kim loves a slow burn), but the storefront is already wrapped in SKIMS branding—like a soft launch in literal form. For fans of the brand’s buttery bodysuits, cloud-soft cotton basics, and unapologetically neutral palette, this means one thing: IRL access, no international shipping required.

The move is backed by Al Tayer Group—the same force behind Saint Laurent, Harvey Nichols, and that entire Ounass checkout tab you swore you’d stop using. SKIMS is no longer just DTC gold; it's high-stakes retail.

With the UAE’s retail spend expected to hit $95 billion by the end of the year, and average luxury spend per shopper already among the highest globally, the region isn’t just ready—it’s ripe. Kardashian knows how to enter a market. The only question is: will your bank account survive the fitting room?