Italian Luxury Brand Pucci Shot Its SS26 Campaign In Fayoum

Egyptian production house Snap14 has completed a campaign shoot in Fayoum for Italian luxury brand Emilio Pucci, in collaboration with Paris-based creative agency Al Dente Paris.

The Spring/Summer 2026 campaign, titled “L’Abla,” was set against Fayoum’s desert landscape, anchoring the visual direction in the site’s terrain.

The campaign was led by photographer Carlijn Jacobs and director of photography Tristan Chenais, with creative direction by Benjamin Rousselle.
Artistic direction was handled by Camille Miceli, with styling by Emmanuelle Alt. Models Mathilda Gvarliani and Marta Wieczorek were cast by Piergiorgio Del Moro at dmcasting.

Local production was led by Snap14, with Local Producer Nadia El Dasher. The Egypt-based team included Line Producer Hala Amin, Location Manager Waleed Shaarawy, Senior Production Coordinator Yahya Mohamed and Production Coordinator Shrouq Fathy.

Additional credits include Hair Stylist Damien Boissinot, Makeup Artist Christelle Cocquet, Styling Assistant Georgia Bedel, 1st AD Buthaina Taimour, 1st AC Michael Hobdell, 1st Photo Assistant Abena Appiah and Photo Lighting Assistant Joseph Reddy.