Egypt's Yasmine El Tazi Breaks-Down Her Favourite Celeb Styling

If Yasmine El Tazi isn’t on your radar yet, she will be soon. From a child obsessed with her grandma’s Burda magazines to styling some of Egypt’s biggest celebrities—the likes of Mohamed Salah, Hend Sabry, Ahmed Malek, Asmaa Galal and Yasmina El Abd—El Tazi’s focus has always remained simple: how to tell a story through clothing. That focus has guided her through a career in advertising to working on projects for Armani, Harper’s Bazaar Italia, and Milan Fashion Week.

Now, fresh out of completing her Master’s Degree at Milan’s prestigious Instituto Marangoni, El Tazi takes SceneStyled on a dive into her work and methodology, and what’s next for her career.

Q: Your career began in advertising at J. Walter Thompson and then Vodafone. How did that transition into your work now as a celebrity stylist and costume designer?

I knew I wanted to be a stylist and was already doing it on the side, but I didn’t know how or where to start. Working in advertising, I was surrounded by a lot of creatives, which exposed me to so many campaigns and celebrities. I got to see the process from the inside.

With time, several directors and creative directors began asking me to join their campaigns as a stylist, and things grew from there. I was very lucky because I got to work with the biggest directors in Egypt.

Q: What’s your approach to styling? What’s the throughline in all of your looks?

I love creating the looks, but also creating the stories behind the looks. When I’m working on a campaign I need to feel like I have a solid story behind the curation. My work is a mix between costume design and styling, which are two separate things, but in general I’m always telling a story. A proper story, but with clothes.

Q: You’ve already worked with huge celebrities in Egypt. Why did you decide to pursue a Master’s in Milan?

I wanted to be someone who has both eastern and western exposure. I went to Marangoni because I wanted to feed this in a very knowledgeable way, widen my references and understand their research process. I wanted to learn again from scratch. I’m a different person now in terms of my thinking and creative process—100% different.

But while being there was a dream come true, it made me really appreciate the value of our own culture, and what I want to do more of now is highlight our own aesthetics: our streets, our textures, our fabrics and patterns, and who we are. In this coming period, I want my work with any celebrity to really be inspired by our rich culture.

Q: How did being in Milan impact your own style, and how you style others?

It gave me more boldness. They’re very bold, and in my own style I’ve noticed I’ve also become more bold.

With celebrities, sometimes I’m very shy to push with them, but now I’m not shy. We don’t have to go crazy, but there’s something inside you, a creative energy, that sometimes you’re afraid of bringing out. Milan removed this fear for me.

Q: What was the experience like of working with celebrities like Salah?

I did two campaigns with him, Pepsi and Vodafone. It can be very limiting in terms of styling because when you work with international celebrities there can be lots of guidelines and brand agreements, so I have to fit into their existing story. You also have to make sure they’re comfortable in the clothes and can move around in them. I remember for Salah I had to send the clothing to London twice, which was a particular challenge, but overall it was very smooth.

Q: Who’s a celebrity you wish to style?

Peggy Gou. She’s just wow for me, and I wish to style her. I like Korean aesthetics in general, and I’ve never styled someone from Asia.

Q: Your followship has really ballooned in recent months. What do you make of that?

I’m very, very happy. I’m working on improving my content, because I want to use my platform to give people more exposure into the process, how I approach curation, and how I mixed what I learned from Milan with what I’ve learned here.

I don’t want to just be posting my work with celebrities to be like, look who I worked with. I want my platform to be something you can open to find good references and good work that can inspire you and that you can learn from.

Q: What’s your current obsession?

I really like how people are now starting to shed light on archival pieces. I love styling with archival pieces and creating clothes from old collections. Things in the past had this soul because they took time and required you to slow down. I want to bring back those things that people took time to create, that took craftsmanship to create.

Look One: Asser Yassin for GFF 2025

“For his red carpet debut, we crafted a look that balances chic sophistication with a contemporary edge, pairing a Kenzo kimono with custom Ohanna trousers and brown suede Santoni shoes.”
Top: Kenzo Kimono
Pants: Custom Ohanna trousers
Shoes: Santoni

Look Two: Tara Emad for BMW

“Working with Tara is always a joy her natural beauty and versatility make every look come to life effortlessly. For this look, we aimed for something both striking and soft, selecting a gold shimmer dress by Kojak Studio. A flowing train was added for subtle drama, paired with soft, understated makeup and completed with jewellery by Cartier.”Dress: Kojak Studio
Jewellery: Cartier

Look Three: Amir Eid

“For Amir Eid, we wanted to move slightly away from the classic leather jacket and explore a look built on loose layering in darker tones. So we pulled the cardigan and top from Junus Cuban and the trousers were customized in collaboration with Designed by G. To complete the look, I also wanted to create layers with the Jewellery from Huwa.”
Top and cardigan: Junus Cuban
Pants: Designed by G
Jewellery: Huwa

Look Four: Maged El Kedwany

“This project leaned more into costume design, created in collaboration with Maged El Kedwany. We developed a fictional character inspired by a punk biker aesthetic. I began by sketching the look, then worked closely with Kojak Studio to bring the leather jacket to life with strong craftsmanship, while the pants were executed by DesignedbyG.”
Jacket: Kojak Studio
Pants: Designed by G
Accessories: Custom made by Yasmine El Tazi

Look Five: Asser Yassin for GFF 2025

“For this look, we selected a full Jacquemus ensemble, marking the first time the house has dressed a celebrity in the Middle East.

I really wanted to bring a full runway look to life, and luckily, I managed to make it happen. The funniest part is that the shoes were so exclusive that on the same day Asser wore them, Simon Porte Jacquemus posted on Instagram saying he couldn’t even get his own pair because they were already sold out.”
Top, Trousers, & Shoes: Jacquemus

Look Six: Abla Fahita

“This project was a collaboration between Abla Fahita and Adidas MENA, launching the Stan Smith Green campaign. From the beginning, we knew the direction had to be bold and unapologetic. We transformed her look by introducing vibrant green hair, aligning with the campaign’s theme while pushing her aesthetic into something unexpected. Of course, Abla Fahita is known for her love of full glamour, so we leaned into that styling her in a silver shimmery blazer dress paired with handmade diamond stockings. The result was a striking balance between high-fashion drama and her signature playful, iconic presence.”Dress: Moe Hadad
Stockings: Moe Hadad