Luxury Luggage Brand Rimowa's New Campaign Was Entirely Shot in Egypt

Think salt, sand, millenia-old wonders of the world, and globally-renowned German manufacturing: that’s Rimowa’s latest instalment of their ‘New Horizons’ campaign. The prestigious German luxury luggage-maker’s latest shoot is an understated whistle-stop tour across Egypt, which lets its subject speak for itself.

From the pyramids of Giza to the salt lakes of Siwa Oasis, Rimowa spotlights its Personal Collection Cross-Body Bag as Egyptian photographer Ahmed Chrediy delicately captures the natural and man-made beauty that he calls home.

Rimowa’s iconic aluminium grooved cases are instantly recognisable, and have set the standard for the luxury luggage and suitcase market. Their ‘New Horizons’ campaign has photographers take us along in their suitcase all across the planet, from Australia, across Central and South America, to Europe, Japan, Senegal, and now Egypt, the campaign follows the Rimowa cases as they embark on their world tour.