Local Brands Marsy & HRH Team Up for Whimsical Jewellery Collection

The founders of ‘The Marsy Shop’, a quirky online capsule collections store, and jewellery brand ‘HRH’ are on the lookout for the ‘wacky and wonderful’ for their absurdist fine jewellery collaboration ‘McRoyale’, where they’ve brought their visions together to create a collection that - according to them - makes absolutely no sense, in the best way.

Marsy is the founder of Marsy Creates Things, a creative boutique agency. She ventured into clothing with a playful approach to design in ‘The Marsy Shop’, where she previously produced the famous ‘Mesh Ader Social Club’ merchandise. Her latest creative endeavour is similarly bold, venturing into jewellery with HRH founder Hana Rashad’s feminine fine jewellery creations.

“We found humour in the fact that both brands are polar opposites. HRH represents timelessness, femininity, and the golden age. Marsy is all about dry humour, absurdity, and quirk,” Rashad tells SceneStyled. “We honestly have no idea how we found synergy between the both of us.”

The sterling silver dipped in 18k gold pieces naturally takes the Gen Z route to jewellery, bringing a playful element with ‘IYKYK’ (‘if you know, you know’) slang sculpted in an edgy safety pin. This piece happens to be Marsy’s personal favourite, alongside the Nike-inspired stud earrings. Rashad, on the other hand, favours the ‘Saturn Earrings’ and the ‘Fish Bone Earrings’, which speak to a whole other sense of joviality. 

“They're for the cool girl that barely texts back,” Rashad says. “She’s a ten but now that she’s wearing McRoyale, she’s like a twelve. But we also like to think of it as a gender neutral collection, so there's a little something for anyone and everyone.”

The collection’s shoot similarly embodied the collection’s merger of femme fatale and daring playfulness inspired by Princess Diana, who - according to the creators - served as a creative middle ground, an an ode to her rebellious royalty. McRoyale’s creative process was as experimental as the design, where they approached the pieces with curiosity - even mishaps by the craftsmen became a deliberate part of the final product.