In Your Shoe Opens Store at Cairo Festival City Mall

Breaking rules (but never seams) is local hipster brand, In Your Shoe. With years of bucket hats and funky socks under their belt, they’ve taken to New Cairo’s CFCM to expand upon their brand’s repertoire. In an attempt to build on their community-led brand philosophy the founders merged retail experiences and late-night coffee house escapades to curate a store devoted to memorable moments. 

“What we always try to achieve or portray is that our brand is not just a streetwear brand but a community as well,” co-founder of In Your Shoe, Ezz Tarek tells @SceneStyled. “It’s uncommon for most people to hang out somewhere that also sells clothes. You can literally open up your laptop, join our WIFI and work in the mornings from our store. It's something different but an exciting journey that we were more than willing to embark on given the store’s open air location.”