French-Moroccan Label Casablanca Takes Its AW 26 Campaign to Egypt

Paris-based Moroccan fashion house Casablanca has brought its Fall-Winter 2026 collection to Egypt, turning the country’s landscapes and architecture into the backdrop for its latest campaign.

Founded by French-Moroccan designer Charaf Tajer, Casablanca has long built its world around the meeting point of travel, luxury, sport and heritage, making Egypt a particularly fitting setting for its latest chapter.

Ahead of the collection’s August 18th release, the brand shared a glimpse into its time in the Egyptian capital, describing the city as having an “enigmatic energy.” Rather than experiencing Cairo from the outside, Casablanca was led through the city by members of its creative community, seeing it through their eyes along the way.

The shoot brought together an expansive cast and crew of Egyptian, regional and international creatives, including Kafrway, Maya Chantout, Ahmed Rashwan, Simone Schofer, Hossam El-Saghier, Agnieszka Hoscilo, Maria Saba and Maison Mehany’s Andrew Mehany. In May 2026, Kafrway offered an early glimpse of the production through behind-the-scenes snippets shot for Casablanca. Led by the brand's founder and Creative Director Charaf Tajer, the wider team included photographer Per Appelgren, brand art director Steve Grimes, stylist Helena Tejedor, hairstylist Soichi Inagaki, makeup artist David Gillers, set designer Danny Hyland, casting agency Heratheagency and Rowe Studio on production.