Tuesday September 24th, 2024
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Egyptian Brand Allor By Rolla Ushers in a Metallic New Era

Audacious and alluring, Allor’s new collection Audax Has an Undeniable Aura.

Ziyad El-Helbawy

Python blues, crocodile stones, and a mesmerising shimmer that captures the imagination. Allor By Rolla confidently enters its metallic era with the captivating Audax collection, showcasing intricate attention to detail and timeless designs.

With a harmonious blend of cultural allure, neo-futurism, and enduring sophistication, Audax embodies class and sophistication. Allor By Rolla's latest collection dazzles with opulence and glamour, skillfully balancing luxurious appeal and a futuristic edge. Founder Rolla Aboughazala shares her vision, stating, "I aimed to empower women, inspiring boldness and confidence. The colours and prints in this collection achieve just that."

Audax embraces the wild, intertwining snake prints and embossed crocodile scales in royal blue and metallic green. Nature and the Nile converge, presenting beautiful textures with bold elegance, reminiscent of the untamed beauty of the natural world.

Allor, founded by Rolla Aboughazala, embodies comfort, functionality, and personal expression. Each collection is a timeline of her individuality, a reflection of her journey. "Ghalia, my first collection, emerged after the birth of my son. It exudes vibrancy and reflects my personal joy. Every piece comes from the depths of my heart," Aboughazala shares.

Craftsmanship and attention to detail define Allor's handmade products, created with passion and pride. Aboughazala emphasises their commitment to perfection, stating, "Handcrafted to perfection - that is our motto. Our collections are brought to life by women who possess the passion and artistry to create these unique pieces. The bags are their canvases; they are the artists."

As Allor By Rolla embarks on its creative journey, Aboughazala remains faithful to her process, regardless of the growth that lies ahead. With dedication and artistry, she continues to captivate audiences with her inspired creations.