Dior Taps Syrian Actor Bassel Khaiat as New Fragrance Ambassador

Syrian actor Bassel Khaiat had been named Dior’s new fragrance ambassador for the Middle East, extending his ongoing relationship with the house after first joining as a regional brand ambassador in 2024.

One of the Arab world’s most recognisable leading men, Khaiat has built a career across landmark Syrian and pan-Arab dramas, including Bab Al-Hara, the Al Hayba universe, and Al Thaman.