Tuesday February 11th, 2025
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Breaking Down Wegz’s Look in His Latest Music Video ‘Tnkr’

Gozoour’s take on the Sedary proves that tradition doesn’t have to be frozen in time—it can evolve, just like the artists who wear it.

Mai El Mokadem

Egyptian rapper Wegz steps into a custom sedary by Egyptian ready-to-wear label Gozoour for his latest music video, Tnkr, styled by Noor Alazzawi.

If there’s one piece that defines his look, it’s the sedary vest. Traditionally worn in Upper Egypt and Bedouin culture, the garment gets a sharp, streetwear makeover—its classic silhouette elevated with structured tailoring, suiting fabric, and bold red pinstripes. Paired with sleek Comme des Garçons SS’24 top and pants, Y/Project x Salomon sneakers, and a rare Ikepod watch, the look is both fluid and commanding. “This is my first time using suit fabric for a sedary,” Gozoour’s founder Mazen Zaki tells SceneStyled. “Embellishing it with red thread gave it an edge that felt new but still rooted in something familiar.”

A silver-embellished belt cinched at his waist reinforces that fusion, adding a touch of luxury to tradition. "Wegz and I have been working on the galabeya’s comeback for a while now—it’s been a deliberate part of his concert and festival looks,” Alazzawi, an Iraqi, UAE/Egypt-based stylist, tells SceneStyled. For her vision, Alazzawi set out to create a “futuristic, sarcastic street fight vibe”, turning to local seamstresses and a carefully curated a selection of handpicked labels.

Then there’s the ghutra—a checkered headwrap, a staple of Arab identity, worn with effortless modern cool. The color palette? Classic Wegz. "The team wanted something timeless and simple, yet still made a statement,” Zaki adds. “It made sense, given Wegz’s recent direction.” The setting only amplifies the energy: Wegz sits on a dirt bike under a moody sky, the perfect outlaw aesthetic.

It’s not just Wegz who makes a statement—the supporting cast is just as visually striking, dressed in Gozoour pieces and styled by Howaida Wagdy. Each character feels plucked from a different universe, yet together, they create an alternate Egypt where tradition collides with the future. "The silhouettes are undeniably masry at their core—they reflect how farmers loosely tuck or tie their garments before getting to work,” Zaki explains. “She (Wagdy) used the galabeya pants as an actual galabeya, which was exactly my vision—to layer and experiment with it."

One cast member pushes the boundary with an intricate look—braided facial hair, exaggerated space buns adorned with metallic rings, and a quilted statement cape embroidered in gold. "This look was absolutely wild to me—we even braided his mustache, creating a contrast that felt totally unexpected,” Zaki explains. "They walked in as classic macho men and walked out looking straight out of the future."