Azza Fahmy Opens New Seasonal Boutique in Egypt’s Marassi

Egyptian jewellery designer Azza Fahmy is no stranger to rapid global growth. The brand's expansion in Cairo and its staple branch in El Gouna are just the tip of the iceberg for this legacy brand. With a Burlington Arcade branch in London, concept store placements in Dubai, expansions in Qatar, and pop-ups in AlUla, Saudi Arabia, and the Waldorf Astoria in Beverly Hills, Azza Fahmy continues to make its mark on the international stage.

It comes as no surprise that the brand is choosing to cultivate a community on Egypt’s North Coast with a new branch in Marassi.

Located on Marassi Marina, the new Azza Fahmy boutique offers what visitors have come to expect: displays brimming with finely crafted pieces, inlaid with gold and punctuated with precious stones, line the perimeter of this seaside sanctuary. New collections intermingle with Fahmy’s staple pieces as the space sprawls in coastal decor. Wooden oars dominate the boutique's design, and seaside-inspired light fixtures hang from the ceilings.

At the heart of the new boutique is Azza Fahmy’s Soraya collection. Gold dominates this collection as stars and crescents serve as emblems. In true Azza Fahmy fashion, the pieces lend themselves to different historical periods with calligraphy and folkloric idioms being presented.

To shop Azza Fahmy collections and browse more of the brand's staples head to www.azzafahmy.com