Arak Studio Marries Levantine Embroidery With Contemporary Design

The power of fashion lies not just in its ability to dress us up, but in its capacity to tell stories, preserve memories, and honour cultural traditions. Each stitch, each weave, each colour is a testament to the lives and struggles of our ancestors, and a celebration of their triumphs and achievements. Weaving contemporary culture with personal narratives, Jordan’s Arak Studio stands testament to the power of platforming heritage through fashion.“As designers, we often draw upon our personal experiences and cultural heritage as a source of inspiration when crafting a collection,” Raneen and Abla Kawar, the designers behind Arak Studio, tell SceneStyled. “Our upbringing and cultural background play a significant role in shaping our creative vision and the narrative we wish to convey through our designs. We believe that by infusing our collections with elements of our own culture, we are not only paying homage to our roots but also enriching the fashion industry with diverse perspectives and stories.”Their collections boast intricately embroidered pieces that speak to both the designers and the places that birthed them. “Our SS21 collection, Ila Ayn, embodies this philosophy as it draws inspiration from our time spent in Jordan, where we immersed ourselves in the beauty of our country and its traditions,” the designers continue. “Our latest collection, Digital Blur, was heavily inspired by the time that we live in and how the digital world is slowly taking over our physical world.”To Raeen and Abla Kawar, embroidery is an heirloom tradition; one that has been passed down to them through generations of artisans and one that continues to meaningfully inspire every piece regardless of current contemporary culture.