Algerian-Tunisian Label Amel Batita Introduces Ramadan 2025 Collection

With her latest Ramadan capsule, Paris-based Algerian-Tunisian designer Amel Batita moves beyond scarves into a new chapter of design, introducing a series of fluid silk dresses and kimonos to her eponymous label. Photographed against the jagged beauty of Middle Eastern deserts, the campaign captures a dialogue between fabric and nature.

This line is a natural evolution from her Brocot collection, where designs were crafted from over 1,000 recycled plastic bottles. Here, Batita translates the same artistic DNA from silk scarves to full-length silhouettes. Each dress and kimono is conceived as a second skin—weightless, fluid, and designed to move in rhythm with the wearer.

Batita’s color choices mirror the landscapes they inhabit—shades that feel both grounded and luminous. Deep emerald and sapphire evoke reflections of water, while burnished copper and gold recall the sun’s imprint on desert sands. Monochromatic moments—silver-tinged greys and earthy blacks—add sophistication and edge, a modern contrast to the otherwise organic palette. The prints, rich in texture, draw inspiration from ancient mosaics, each pattern crafted with a tactile complexity that makes the fabric feel like an art piece.

The brand flirts with movement and structure, honoring the modesty of the kaftan and kimono while reimagining their forms. Voluminous sleeves, elongated panels, and airy cuts create silhouettes that cascade rather than cling. The Ramadan collection is designed to be paired with the label’s scarves—not merely as accessories, but as integral extensions of each look, whether draped or wrapped. “My savoir-faire is a mindset that allows me to see beauty everywhere; I just have to be mindful of it,” Batita tells SceneStyled.

True to Batita’s ethos, the collection is a convergence of heritage and innovation. The fabric, with its rich, textured sheen, bears the mark of artisanal weaving yet is developed using sustainable methods. The recycled origins of the textile lend it a unique irregularity—no two pieces are identical, echoing the individuality of handcrafted art.

The campaign’s creative direction positions the garments not against a backdrop, but within a dialogue with the desert. Batita, who models the collection herself, is windswept and sunlit, becoming an extension of the landscape. Each frame carries a cinematic vastness, where shadow, texture, and fabric merge into a living canvas.