Monday July 22nd, 2024
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The Rise of Crimson: Regional Brands Embrace Pantone’s Darlin’ Red

In various indigenous cultures, Darlin’ has been a sacred hue, used in ceremonial body painting, textiles, and spiritual rituals.

Mai El Mokadem

The Rise of Crimson: Regional Brands Embrace Pantone’s Darlin’ Red

From Pantone’s New York Fashion Week Autumn/Winter 2024/2025 trend forecast to Gucci’s ‘Ancora’ fashion show for Fall/Winter 2024, crimson-tinted reds have been making a significant impact on runways and in the latest fashion collections. International labels like Valentino and Jacquemus have also incorporated the Pantone hue Darlin’ in their Spring/Summer 2024 collections. Recently, this vibrant shade has been appearing in regional brands as well.

In various indigenous cultures, Darlin’ has been a sacred hue, used in ceremonial body painting, textiles, and spiritual rituals. In the Western world, it has been associated with royalty since the Victorian era, exemplified by Queen Victoria's regal velvet dress in Winterhalter's 1856 painting. Today, it continues to symbolise activism and rebellion, as seen in the red power fist and its prevalence in punk and counterculture aesthetics. Its current popularity suggests a growing cultural appetite for bold self-expression, as consumers move away from safe and predictable styles.

Espace Meld | Custom Afterparty Dress

This dress from the Egyptian label features red lace, embellishments, and sheerness. The asymmetrical length enhances its sensual aesthetic.

Jessica K | Alicia Set Red

This lacy set from the Lebanese brand exudes romance with its high halter top and elongated skirt with a side slit.

Nature Hedonist | Nawar Kimono

Lightweight and breezy for the summer season, this linen kimono maintains a fiery energy with its hot-red hue.

Exxy | Red Cargo Pants

These pants combine edginess and versatility with their cargo detailing, adding an urban edge to any neutral or basic top.

Jennifer Chamandi | Lorenzo 85 in Red Suede

These pumps epitomise timeless elegance with their intense red hue and include Jennifer Chamandi’s signature ‘Eye of the Needle’ patent and a removable strap.

Wadha | The Red Caftan

Wadha’s caftan is a vision in scarlet, cascading down the body in straight, clean lines and a seamless silhouette.

Honayda | Long Skirt in Pleated Crepe with Embroidery

A crimson dream, Honayda’s pleated crepe skirt from her ‘Suhail’ collection truly shines like its namesake star.

Marzook | Sierra Medusa

This ‘fan-shaped’ mini bag shimmers with a reflective sheen, drawing attention like a fiery beacon.

Mystic Evenings | Rayan

The Egyptian label Mystic Evening’s ‘Rayan’ dress is soft and supple, evoking the warmth of a summer breeze.