Sergio Rossi Opens New Boutique Store in Dubai Mall
The store features a Heritage Wall - a central feature of the brand’s flagships - displaying signed original shoe lasts.
Luxury Italian shoe brand Sergio Rossi has launched a new boutique in the Fashion Avenue of Dubai Mall in a stiletto-strutting return to the UAE. The store shows off the countless designs of shoes made by hand by craftsmen in the company’s hometown of San Mauro Pascoli, all of which can be customised to customers’ preferences.
The new boutique also features a Heritage Wall, a central feature of the brand’s flagship stores in Milan and Beijing, displaying a selection of original wooden shoe lasts signed by past eras of Sergio Rossi craftsmen. Alongside relics of the company’s history, and selected timeless designs still produced to this day, the latest Spring/Summer for 2024 is also available at the new boutique.
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