Egyptian Brand Sa Studios Turns Bold Illustrations into Wearable Art

Cover Photo Credit: Sa Studio 

Defined by flowy, relaxed silhouettes and adorned with bold, poppy, and joyful prints, the illustrations by the label's founder, Sarah Fouda, serves as the lifeblood of Sa Studio. In a conversation with SceneStyled, she revealed how each piece she illustrates "touches something within me - I love sharing it with people as a way to spread joy".

Photo Credits: Sa Studio 

The brand was founded with this jubilant ethos and a spirit of free artistic expression in mind. While they may have launched with a clothing line, their larger vision is to utilise Sa Studio as a vehicle for all forms of art and creation.

Garments felt like the perfect starting point, given Fouda’s unwavering belief in the power of clothing to elevate the human spirit: "Putting on something bright, comfortable, and unique can definitely set the mood for the day. It can turn normal days into special ones. We tell stories through each piece, and from here, we build a relationship with our clients."

Photo Credit: Sa Studio 

Sa Studios is a label on a mission to empower its customers to live life more boldly whenever they put on one of the brand's creations. Sarah emphasised the importance of fostering a strong bond with their clientele: "Building loyal customers who believe in the essence of the brand as much as we do is everything. We want to see them bold, confident, and always joyous."

Photo Credit: Sa Studio

Founded in 2017, the label has collaborated with homegrown favourites like UpFuse and Dara's Ice Cream to create colourful collections that exude the brand's integral effervescence. With their sights set on more creative partnerships in the future, their local success is starting to radiate worldwide. Having participated in international markets and displayed items at US department store, Macy's, the future of Sa Studios is looking distinctly global.